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At the end of the day, it’s like - really whatever works for you is really what’s most important.

I know we get a lot of flap for preaching our way, and people say just that we think our way is the only way - and that’s just not true at all, so I think - whatever works for you, is what you should do, but you should certainly be open to other ways at working - that I think is the key.

Before we start doing it this way, I used to do it the old way - do a lot of charts and graphs, and flowcharts and diagrams and all the stuff… and do a programming first, programmer gave us kind a skeleton app. which then we’d make look nice. And it just… it never worked right. So we decided to do it a more natural way. And this is what we’ve come up with.

Jason Fri, 37signals - Web 2.0 Show
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