Vladimiras Lekecinskas Blog

Just wanted to write down some of my new thoughts on Microsoft AdCenter.

In my last post you can find a brief review on it, and some facts of it just got approved by Microsoft itself. There is a topic on SearchEngineWatch forums about AdCenter and one of the AdCenter team members tried answering my questions there… and it seems that he failed to do so.

I had such an assumption:

I assume that when you have 100% of visitors with 20% of MSN Passports in a specific area/time - your new targeting works bad, because you either:

1) Show my targeted ads only to the 20% of visitors that have MSN Passports - then I miss 80% of audience on that particular campaign - so I need to double each campaign twice, one time with this specific targeting and another - without it (to reach the whole audience).

2) Show my targeted ads to all 100% but then - this feature is bad and useless.

100% of traffic = 1000 visitors
20% have MSN passports(targeting works) = 200 visitors
5% are my targeted visitors (let’s say 18y old) = 5% of 200 = 10 visitors

So, among 1000 overall visitors my ads will be shown to the 800 untargeted and 10 targeted ones. Great.

And I’ve got an answer:

Vladimiras – Sorry about the delay here. In spite of how long it took me to get back to you, it turns out that we just don’t have that info in our reports. Which, um, you already knew. So I’m taking this down as a feature request, and I’ll pass it on to the team. Everyone - okay so I didn’t have a good answer here. Or maybe should I say, I had a disappointing answer here. Either way, keep your questions coming so I can hit one I have a good answer to…
Thanks,
adCenter

But that’s not the thing I wanted to say here.

The point is, that if everything is really just like I wrote above (AdCenter beta targets your ads bad, in fact - this targeting is worse than having no targeting at all) - then one more question comes out - why?

And my guesses are:

1) They want to roll it out “as is”, working as it works now. Why? Because any inexperienced person should have very good looking numbers there. You wanted your ads to be displayed among 18-21 year old audience? Sure, with our system you can have it! And the fact that you actually can’t - stays undiscovered. For a while.

2) There is a tiny probability that they actually missed it (world domination complex), and that this issue will be fixed. Personally I don’t believe it could be missed, and don’t believe it can be fixed easily.

3) They have something that we can’t see in this beta. I don’t know what could it be, but technically - they just can’t make this targeting work on visitors without MSN Passports. Of course they can implement a number of reports later… but why not in beta?

Any related links welcomed.

And finally it’s here - google pessimisation check tool.

Pessimisation check tool

You’ll need some easy steps to start using it, but it’s worth making them. I’ll try to write a couple more words on it later today.

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